Walmart Introduces Buying Restrictions on Pokémon Trading Cards
As a notable development, Walmart has begun implementing strict limits on how many Pokémon trading card items customers can buy during a single visit. This policy was activated starting November 5th, according to a company memo shared with employees.
Tackling Reseller Problems
While not officially confirmed by Walmart, many believe this decision was prompted by a viral TikTok video that depicted a customer purchasing an enormous quantity of Pokémon card products at a checkout counter. The employee featured in the video received widespread backlash for permitting the large-scale transaction to proceed.
Policy Details and Potential Loopholes
The updated guideline specifies that shoppers may only buy a maximum of five trading card packs or boxes per store visit. Yet, the language has raised questions due to its lack of clarity. Precisely what qualifies as a "box" is not defined, and whether someone could buy five premium Elite Trainer Boxes remains ambiguous.
Moreover, since the limit is based on each visit, in theory an eager reseller could make multiple trips—purchasing the maximum each time—to accumulate large quantities throughout the day.
The Scalping Phenomenon
To most players, this approach might seem excessive, yet for resellers, it's standard practice. Over the past few seasons, speculators have significantly added to frequent stockouts of Pokémon cards, spurred by the TCG's growing fame.
Some resellers seek to resell sealed items for a profit, whereas some search for valuable pulls that can command extraordinary prices. For instance, a specific Mega Evolution card from the latest set is currently selling at prices exceeding eight hundred dollars in online marketplaces.
Upcoming Releases
The new rule coincides with the approaching launch of the latest Pokémon expansion, scheduled for November 14th. Pre-release sales already show premium cards like the Charizard mega evolution listed for nearly $1,500, emphasizing the ongoing demand and likely scalper target.
With any luck, Walmart's restrictions will help reduce mass buying and increase access for true fans and casual players alike.